Raw Denim

Raw denim is denim that isn't washed after it's dyed during it's production. It also hasn't been pre-faded or distressed to give it that "I'm a painter/carpenter on the weekends" look that consumers seem to dig so much. Raw denim isn't pre-shrunken either. All of that is left up to YOU. To break in a pair of dry denim jeans, and achieve that perfect like-a-glove fit, wearers have been known to soak in the tub with their jeans on, hang their unwashed denim for days, do many rounds of lunges, sleep in them, etc. Sounds like torture, but totally worth it. In the words of Garth Algar in Wayne's World, "It's like a new pair of underwear. At first it's constrictive, but after a while it becomes a part of you."

I first learned about raw denim when I saw this story.......

BAM MARGERA LIKES HIS RAW DENIM FROM G-STAR